Daimler India Launches BharatBenz Certified Pre-Owned Commercial Vehicle Business

IBB Truck 05 Jun, 2023

Daimler India, a leading player in the commercial vehicle segment, has announced the launch of its new venture, the BharatBenz Certified Pre-Owned Commercial Vehicle business. This initiative aims to tap into the growing demand for high-quality, reliable, and affordable pre-owned commercial vehicles in India. With this move, Daimler India aims to strengthen its presence in the used vehicle market while offering customers a trustworthy and transparent buying experience.

 

The BharatBenz Certified Pre-Owned Commercial Vehicle business will offer a wide range of vehicles, including trucks and buses, which have undergone rigorous quality checks and come with a comprehensive warranty. These vehicles will be sourced from Daimler India's existing customer base and will undergo a thorough inspection and refurbishment process at authorized BharatBenz dealerships. This ensures that customers receive vehicles that are in excellent condition and meet the stringent quality standards set by Daimler.

 

Customers opting for a BharatBenz Certified Pre-Owned Commercial Vehicle will also benefit from a host of value-added services. These include hassle-free financing options, attractive insurance packages, and extended warranty programs, providing peace of mind and additional support to buyers. By offering such comprehensive services, Daimler India aims to differentiate itself in the pre-owned vehicle market and build long-term relationships with its customers.

 

Speaking about the launch, Satyakam Arya, Managing Director and CEO of Daimler India Commercial Vehicles, expressed his enthusiasm for the new venture. He highlighted the tremendous potential in the pre-owned vehicle segment and the company's commitment to providing customers with top-notch products and services. Arya emphasized that the BharatBenz Certified Pre-Owned Commercial Vehicle business aims to bridge the gap between new and used vehicle buyers by offering high-quality products backed by the trusted BharatBenz brand.

 

The launch of the BharatBenz Certified Pre-Owned Commercial Vehicle business aligns with Daimler India's vision of sustainable and customer-centric growth. It not only provides an opportunity for customers to own reliable commercial vehicles at competitive prices but also contributes to reducing the overall carbon footprint by promoting the reuse and recycling of vehicles. Additionally, this venture is expected to have a positive impact on the Indian economy by driving employment and generating business opportunities for authorized dealerships.

 

As the Indian commercial vehicle market continues to evolve, Daimler India's foray into the pre-owned vehicle segment is a strategic move to cater to the changing customer preferences and demands. The BharatBenz Certified Pre-Owned Commercial Vehicle business is set to redefine the pre-owned vehicle buying experience by offering transparency, reliability, and value for money. With its strong reputation and commitment to customer satisfaction, Daimler India is poised to make a significant impact in the pre-owned commercial vehicle market in India.